Media Technologies for Business

Media technologies offer new ways to communicate, collaborate and consume content. They also require business leaders change their strategies, culture, and systems.

All industries are facing disruption, but it’s been especially pronounced in the media industry. This is why once-mighty businesses like Tower Records and Blockbuster Video have shut down. It’s the reason newspapers are shrinking and shifting online, and why so many TV shows were canceled.

In the midst of this constant industry disruption, companies have to be agile and resilient. In addition to taking on technological innovation they must also embrace new forms of collaboration and rely on flexible, integrated systems to facilitate rapid decision-making and better outcomes.

Digital media refers to any type of digital data. At its most basic digital data is a set of binary signals (zeroes or ones) sent via digital cables or satellites, and then received by devices that convert them into audios, videos, graphics, texts and much more. It encompasses everything from streaming movies and TV programs on services such as Netflix to virtual reality surgical simulators used in medical institutions. It also encompasses websites like Twitter, Facebook, Instagram and Snapchat that enable users to interact with each with each other through posting photos videos, photos and messages.

Samantha Kutza is pursuing her bachelor’s degree in digital media technology at ESU and is ecstatic about the opportunities for career advancement that are in store for her. She says the program has provided her with a education that is comprehensive and provides an immersive experience for applying the latest technologies in media and creative arts.