How Social Media Marketing Can Help Your Business

The digital age has changed the way that consumers connect to businesses, making it an extremely competitive market. Social media marketing (SMM) is a direct method of marketing that is based on interaction with customers, allows marketers to build brand awareness, drive website traffic and increase sales by tracking user data. This is a place where companies can personalize their persona in a unique manner that customers are able to be able to relate to.

Article by Emily C.